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LATI Workshop : Digital Leadership by Susan Hallam
March 16, 2017 @ 3:00 pm - 5:30 pm
Digital is the new normal. Unless you were born in the 1990s, you are most likely a digital immigrant: someone whose ability to use a smartphone and a tablet to interact via social media does not come as naturally as it does for digital natives.
Leading in this new world means learning new languages, new mind sets and new attitudes. The fundamental principles of leadership are no different to what they were years ago. But your style and focus may need to change to keep up with a dynamic world that is more connected, more social, and with more channels of communication as a result of technology.
This workshop will examine:
- Developing a digital strategy
- Identifying your digital priorities
- Digital thought leadership, LinkedIn and the role of the company leaders
- The 5 paradoxes of leading a digital business transformation
- What are the essential next actions for your business to succeed in the digital world of tomorrow
In this practical workshop, Susan Hallam, Director and founder of Hallam Internet will discuss the new shape of digital leadership, and provide case studies and examples of how businesses and their leaders are successfully adapting to the new digital world.
Susan Hallam of Hallam Internet to lead LATi Workshop
With more than 25 years experience working in the Internet industry, Susan Hallam remains a leading influencer in the digital world. Initially a Senior Lecturer in Computing at Nottingham Trent University with specialist interest in Internet technologies, Susan also held senior digital marketing roles at BT and Capital One before establishing Hallam Internet in 1999.
A Premier Google Partner, Hallam employs 29 people who, under Susan’s leadership, provide digital marketing services to companies with specialist expertise in ecommerce, manufacturing and the life sciences.
Susan speaks at Internet marketing conferences including SMX, Internet World, Conversion Conference and her views have been published in The Sunday Times, The Drum, as well as contributing to the BBC. She is a Freeman of the City of London, the former role as the Chairman of the East Midlands International Trade Association, and she has been invited to contribute her digital expertise as a Trustee of Nottingham Castle.
This event is free of charge to members of LATi.